New Smokey Bear License Plate
News Date: 
May 20, 2025

Commissioner Upthegrove Celebrates Passing of Smokey License Plate Bill

Washington state’s first Smokey Bear plate will raise funds to promote awareness of human-caused wildfires

 
Smokey Bear is officially taking his show on the road.
 
Governor Bob Ferguson signed SBB 5444 into law on Tuesday, authorizing a special license plate depicting Smokey that will help fund the Department of Natural Resources’ (DNR) efforts to prevent human-caused wildfires and support wildland firefighters.
 
“It’s fitting that our state’s first Smokey Bear license plate has been passed by the State Legislature during Wildfire Awareness Month,” Commissioner of Public Lands Dave Upthegrove said. “Approximately 90 percent of wildfires every year are human caused. We couldn’t have a better advocate for wildfire prevention crisscrossing Washington along our interstates, highways and roads than Smokey.”
 
The Smokey Bear license plate will be available for purchase on Nov. 1 for a fee of $40 for the initial plate and a renewal fee of $30. The proceeds will go to the Department of Natural Resources’ wildfire prevention programs.
 
“A lot of hard work went into passing this bill and I want to especially thank Rep. Donaghy and Sen. Nobles for their efforts as prime sponsors over the last two sessions,” Commissioner Upthegrove said.
 
Smokey Bear has been the face of wildfire prevention around the world since 1944. The Smokey Bear license plate will allow Washingtonians to show their support for firefighters while supporting DNR’s efforts to drastically reduce the number of wildfires started by humans. The Smokey Bear license plate will also raise public awareness of wildfire prevention, letting everyone know that we all can help ensure the safety of our neighbors.
 
Images of the new Smokey license plate can be found for use here.
 
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MEDIA CONTACT
Thomas Kyle-Milward
Wildfire Communications Manager
360-529-7184